Cole Media projects incorporate a broad range of strategic, financial, programming, and operational work.
In addition to financial and business arrangements, Cole Media also develops marketing, programming, and distribution plans for its clients' proposed media ventures in conjunction with its Associates.
Service areas include:
Business Strategy and Planning
Development of launch and ongoing operational strategies, including
Identification of customers and customer demand, pricing potential, size of market
Revenue sources and potential
Distribution strategies, which may include terrestrial television, pay television, Internet including Broadband, Mobile, VOD, Digital Sell-through, Licensing and Merchandising, and others depending on the project
Programming- production and acquisition plans, identification of target demographic
Marketing- types, metrics, costs
Technology
Staffing and Overhead
Identification of potential partners (e.g., distribution, programming, technology), initiation of conversations with these partners
Detailed financial projections
Incorporating the results of the operational and strategic reviews
Clear written explanation of required investment level, assumptions
Writing of business plans suitable for sophisticated financial investors
Development of sales materials, including power point presentations for potential investors and partners
